Who We Are
Supporting the breastfeeding journey is at the heart of what we do.
Since 2021 Mama's Boobie Box, have specialised in breastfeeding gifts and products for mums.
Our business started with a gift box filled with the practical essentials for breastfeeding, beautifully packaged in our custom boxes.
We quickly developed to extend our range of breastfeeding products and our collection now includes everything from breast care to breastfeeding clothes.
Based in Co. Clare Ireland, Mama's Boobie Box delivers each order from it's HQ offering same day dispatch worldwide.
Since 2023, Mama's Boobie Box has begun manufacturing it's own breastfeeding products, which include a nursing cover, breastfeeding journal and a breastfeeding top.
The business also began to wholesale it's own products and you will now find them in shops in the UK, Ireland Australia and Switzerland.
From April 2025, Mama's Boobie Box is now proudly listed on Tesco UK Marketplace. You can read the full story about this here.
If you wish to become a stockist, please visit our stockist information here or email hello@mamasboobiebox.com
Our Vision
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Lobby & Campaign
our Founder on Radio- Be part of the shift in Irish culture and the perception of breastfeeding
Our Awards
As Seen On
About Us
Established in 2021, Mama's Boobie Box is an ecommerce breastfeeding gifts and products business based in East Clare, Ireland.
The business began with Ireland's first breastfeeding gift box, and quickly expanded to a large range of breastfeeding gift boxes all focusing on the practical essentials for breastfeeding.
At the heart of who we are, is supporting breastfeeding mothers, no matter how long or short their breastfeeding journey may be.
Founded by a breastfeeding mum, Petrina, her aim is to support new mums to initiate breastfeeding and continue to stay breastfeeding by providing all the practical essentials needed within a gift box.
In 2023, Mama's Boobie Box expanded its offerings by designing and manufacturing its own line of breastfeeding essentials.
This proprietary range includes innovative products such as breastfeeding vests in vibrant designs, a nursing cover, and a breastfeeding journal. These items have garnered positive feedback from customers for their comfort, practicality, and contribution to a more convenient breastfeeding experience.
The company's growth trajectory continued in 2023 with the initiation of wholesale distribution. Mama's Boobie Box products are now available in retail outlets across the UK, Ireland, Australia, and Switzerland, extending their reach to support more breastfeeding mothers globally.
Beyond product offerings, Mama's Boobie Box fosters a supportive community for breastfeeding mothers. Through newsletters, a WhatsApp group, a free breastfeeding guide, and active social media engagement, the company provides valuable resources and a platform for shared experiences. Their Instagram presence, serves as a hub for information, inspiration, and connection among mothers.
Environmental consciousness is also a priority for Mama's
Boobie Box. The company utilises minimal packaging, opting for recycled materials to reduce waste and promote sustainability.
In essence, Mama's Boobie Box stands as a testament to the impact of a mother-led initiative, combining personal experience with a passion for supporting others. Through quality breastfeeding products, community engagement, and a commitment to sustainability, the company continues to make a meaningful difference in the lives of breastfeeding mothers worldwide.
The business was nominated for "Best Breastfeeding Business" in the Friends of Breastfeeding Awards in April 2023. The business was also nominated for "Best Newcomer" in Network Ireland Limerick Awards in July 2023.
Free Breastfeeding Guide
In November 2024, we launched a Free Breastfeeding Guide in conjunction with IBCLC Regina Kincaid. Available to sign up here, our free guide offers mums breastfeeding support from the first feed to 6 weeks later.
Our Free Guide has been featured on HerFamily.ie and Parents News in the UK.
Kindly Supported By
Let customers speak for us
Bought a few things for a friend from Moma's Boobie Box and wanted a nice presentation box. Petrina contacted me about including a gift card, which I really appreciated. The box and other items were great and my friend really appreciated it. Only thing was the box was a bit big for what I'd ordered, but put a few other things I had in it, so worked out well :) Great products and great service!
Bought one of the breast vests recently and it is such a game changer! I’m not shy about breastfeeding in public but it’s nice to be able to keep the tummy completely covered - especially in these cold months! I love that there’s no clips or fuss, makes feeding so much easier. This is such a great product and I would highly recommend it! ☺️
Quality is important to me always, and both the wrap and the vest are excellent quality. They wash perfectly and have made feeding so easy for me especially when I'm out and about. My order arrived superfast! It's fantastic to see an Irish business empowering and supporting women! Top marks all around ⭐️⭐️⭐️⭐️⭐️
Would not have been able to continue breastfeeding without these. Game changers!
Interesting title on the outside of the box for the postie too 🙈😂
I bought this as a Baby Shower gift. It's very good quality and a great idea with lots of uses. Mama's Boobie Box delivered very promptly and no charge for postage. Excellent
Excellent little device. More comfortable than a Hakka and fits into nursing bra
Thank you so much for the amazing gift that arrived today. You're too kind. I'll make great use out of all the bits and pieces in the box. Such a fabulous present.
Gorgeous journal, excited to fill mine in. Congrats Petrina 💖
A really lovely keepsake for both mum and baby. Every page has a quote that gets you thinking about your own experience and challenges. A really lovely way to commemorate and document your journey no matter how long for. A lovely gift to receive x
Bought this for my daughter, her second baby. Already, with baby not a week old, she's used some of the products. Baby had tongue tie so the pads were great for really sore nipples! Got a release yesterday so already feeding is easier.
I absolutely love the breastfeeding/nursing cover and its multifunctional features means I’m using it daily. I love popping it over the car seat when out and about as I can ensure baby is well covered up and especially for windy days I’m not worried about the wind getting into him. It’s also ideal when baby is napping as he can nod off in peace and not be distracted by lights or movement around him. I haven’t used it as a trolley cover yet but plan to once my baby is older. When breastfeeding in public it’s the ideal set up as you have lots of space to see your baby and make sure they are latching on ok without worrying about what’s going on around you and also it eliminates distractions for the baby while feeding too. I absolutely love this product and have recommended it to many friends. It’s the ideal gift for a new mum or mum to be as it’s multifunctional and also stylish.
Highly recommended it so handy and easy to wear under breastfeeding jumpers and any tops but you will keep yourself warm while feeding baby out and about
I found it so comfortable and very useful after having mastitis and I highly recommended it
I had met Petrina at a summer show last year and thought the concept of the gift boxes was amazing! I had a look at the other gift boxes (which are lovely) but wanted some extra bits added for my friend who had just had twins, so decided to make my own! The ordering process was so easy and quick, I received a call from Petrina to ask what I'd like to be written on the note in the box and it was posted immediately after that, delivered the next day! Such an efficient service and my friend was thrilled with her gift. Petrina is a pleasure to deal with and I would recommend Mamas Boobie Box to anyone looking for a thoughtful gift for a breastfeeding mama! ❤️
OMG!! These are a lifesaver for breastfeeding!! They're literally the reason why I carried on breastfeeding at the beginning and didn't give up due to painful cracked nipples!! They were better after a day of wearing these!! Magic!! Still feeding now at 7months old and going strong! 100% reccomend these! Thanks mamasboobiebox!! 😊
