Who We Are
Supporting the breastfeeding journey is at the heart of what we do.
Since 2021 Mama's Boobie Box, have specialised in breastfeeding gifts and products for mums.
Our business started with a gift box filled with the practical essentials for breastfeeding, beautifully packaged in our custom boxes.
Based in Co. Clare Ireland, Mama's Boobie Box delivers each order from it's HQ offering same day dispatch worldwide.
Since 2023, Mama's Boobie Box has begun manufacturing it's own breastfeeding products, which include a nursing cover, breastfeeding journal, breastfeeding tops, and breastfeeding milestone cards.
The business also began to wholesale it's own products and you will now find them in shops in the UK, Ireland Australia and Switzerland.
From April 2025, Mama's Boobie Box is now proudly listed on Tesco UK Marketplace. You can read the full story about this here.
If you wish to become a stockist, please visit our stockist information here or email hello@mamasboobiebox.com
Our Vision
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Lobby & Campaign
our Founder on Radio- Be part of the shift in Irish culture and the perception of breastfeeding
Our Awards
As Seen On
About Us
Founded in 2021, Mama's Boobie Box is a mum-led ecommerce brand based in East Clare, Ireland- created to make breastfeeding feel more supported, practical and a little easier.
We started with Ireland's first breastfeeding gift box; a beautifully packed box filled with real-life essentials mums actually use.
Since then, we’ve grown to design and manufacture our own breastfeeding products, all with one goal in mind: to support breastfeeding mums—no matter how long (or short) their journey is.
Founded by a breastfeeding mum, Petrina, her aim is to support new mums to initiate breastfeeding and continue to stay breastfeeding by providing breastfeeding essentials and services that support breastfeeding mothers, feel confident, comfortable and proud to breastfeed.
In 2023, Mama's Boobie Box expanded its offerings by designing and manufacturing its own line of breastfeeding essentials.
The company's growth continued in 2023 with the initiation of wholesale distribution. Mama's Boobie Box products are now available in retail outlets across the UK, Ireland, Australia, and Switzerland, extending their reach to support more breastfeeding mothers globally.
Beyond product offerings, Mama's Boobie Box fosters a supportive community for breastfeeding mothers. Through newsletters, a WhatsApp group, a free breastfeeding guide, and active social media engagement, the company provides valuable resources and a platform for shared experiences. Their Instagram presence, serves as a hub for information, inspiration, and connection among mothers.
Environmental consciousness is also a priority for Mama's
Boobie Box. The company utilises minimal packaging, opting for recycled materials to reduce waste and promote sustainability.
In essence, Mama's Boobie Box stands as a testament to the impact of a mother-led initiative, combining personal experience with a passion for supporting others. Through quality breastfeeding products, community engagement, and a commitment to sustainability, the company continues to make a meaningful difference in the lives of breastfeeding mothers worldwide.
The business was nominated for "Best Breastfeeding Business" in the Friends of Breastfeeding Awards in April 2023. The business was also nominated for "Best Newcomer" in Network Ireland Limerick Awards in July 2023.
Free Breastfeeding Guide
In November 2024, we launched a Free Breastfeeding Guide in conjunction with IBCLC Regina Kincaid. Available to sign up here, our free guide offers mums breastfeeding support from the first feed to 6 weeks later.
Our Free Guide has been featured on HerFamily.ie and Parents News in the UK.
Kindly Supported By
Let customers speak for us
Nice and soft, can ride up a bit so just double check it’s in place beforehand
I’ve been searching for a shawl or wrap to give me some privacy when breastfeeding while out and about. Most I’ve come across are awkward, uncomfortable and ugly so I’m so glad I found the bookie box. I feel more confident feeding, more comfortable and gives great privacy. I absolutely love this product.
I bought 2 nursing bras. I was a size 44E when I bought them & near the end of my 3rd trimester. That equated to an XL according to the size chart. The bras are fab. Super soft & comfortable. However, I could have done with a bigger cup size as when my breasts are full they are much bigger. My breast pump just about fits into them. Other than that I would highly recommend them.
Super comfortable and the design helps focus your baby while feeding. Would highly recommend.
I treated myself to Mama's boobie box prior to having my little girl & it was the nicest gift I've given myself. It has all the essentials and now that my little one is here, I'm using the box for all her labour keepsakes etc.
I have also availed of a breastfeeding coaching session with Petrina & this has been a game changer in my post partum weeks. Petrina called to my house & relaxed with my husband and I, and out little girl and chatted over a cup of tea. We were showed feeding positions and given incredible, practical feeding tips all without judgement and from someone who has been through it all herself.
I have also since purchased more girls on the Mama's Boobie Box website, all for myself!
So glad to have come across an excellent service run baby the most down to earth, caring Mama. Highly recommend :)
Bought a few things for a friend from Moma's Boobie Box and wanted a nice presentation box. Petrina contacted me about including a gift card, which I really appreciated. The box and other items were great and my friend really appreciated it. Only thing was the box was a bit big for what I'd ordered, but put a few other things I had in it, so worked out well :) Great products and great service!
Bought one of the breast vests recently and it is such a game changer! I’m not shy about breastfeeding in public but it’s nice to be able to keep the tummy completely covered - especially in these cold months! I love that there’s no clips or fuss, makes feeding so much easier. This is such a great product and I would highly recommend it! ☺️
Quality is important to me always, and both the wrap and the vest are excellent quality. They wash perfectly and have made feeding so easy for me especially when I'm out and about. My order arrived superfast! It's fantastic to see an Irish business empowering and supporting women! Top marks all around ⭐️⭐️⭐️⭐️⭐️
Would not have been able to continue breastfeeding without these. Game changers!
Interesting title on the outside of the box for the postie too 🙈😂
I bought this as a Baby Shower gift. It's very good quality and a great idea with lots of uses. Mama's Boobie Box delivered very promptly and no charge for postage. Excellent
Excellent little device. More comfortable than a Hakka and fits into nursing bra
Thank you so much for the amazing gift that arrived today. You're too kind. I'll make great use out of all the bits and pieces in the box. Such a fabulous present.
Gorgeous journal, excited to fill mine in. Congrats Petrina 💖
A really lovely keepsake for both mum and baby. Every page has a quote that gets you thinking about your own experience and challenges. A really lovely way to commemorate and document your journey no matter how long for. A lovely gift to receive x
