National Breastfeeding Week in Ireland: Why Your Business Should Get Involved
Every year, National Breastfeeding Week takes place in Ireland from October 1st – 7th, celebrating and supporting breastfeeding families across the country. This week is not only about raising awareness of breastfeeding but also about creating a community of support for parents as they navigate their feeding journey.
For businesses like pharmacies, baby shops, cafés, and health stores, National Breastfeeding Week is a fantastic opportunity to connect with local families, position yourself as a supportive, family-friendly space, and boost your business profile.
Here are five reasons and ways your business can get involved:
1. Show Your Support for Local Families
Breastfeeding can be a challenging journey, especially in the early weeks. Many mums feel nervous about breastfeeding in public or unsure where to go for help. By visibly supporting National Breastfeeding Week, you send a powerful message:
“You are welcome here, and we support you.”
In-store ideas:
-
Create a “Breastfeeding-Friendly Zone” with a comfortable chair and privacy screen for mums.
-
Display signage with messages like “Breastfeeding Welcome Here.” You can pick up a Breastfeeding Friendly Business pack from your local council.
-
Offer free water, tea, or a small treat to breastfeeding mums during the week.
2. Position Your Business as a Trusted Resource
Pharmacies and baby shops are go-to places for new parents seeking products and advice. During this week, you can showcase your expertise by highlighting items that help with breastfeeding or postpartum care.
In-store ideas:
-
Set up a “Breastfeeding Essentials Display” with items like nipple balm, breast pads, nursing covers, and breast pumps.
-
Include educational leaflets or QR codes linking to breastfeeding resources such as HSE guides and our Free Breastfeeding Guide.
-
Host a Q&A session with a local lactation consultant or public health nurse.
3. Drive Community Engagement & Goodwill
Supporting National Breastfeeding Week isn’t just good for families – it’s great for building a positive reputation for your business. It shows you care about the well-being of your customers beyond sales.
In-store ideas:
-
Run a giveaway for breastfeeding mums, such as a self-care hamper or gift voucher.
-
Partner with local mother & baby groups to offer free samples or discounts. Get in touch if you need some flyers from us.
-
Share customer breastfeeding stories on your social media channels (with permission).
4. Boost Sales with Targeted Promotions
While the focus is on support, National Breastfeeding Week is also a natural time to promote relevant products. With thoughtful marketing, you can increase sales while adding value for parents.
In-store ideas:
-
Offer bundle deals, like a breastfeeding starter kit. See here for ideas.
-
Run a discount week on nursing bras, pumps, or nursing covers.
-
Give a free gift (e.g., breast pads or vouchers) with purchases over a certain amount.
5. Be Part of a Nationwide Conversation
By engaging with National Breastfeeding Week, your business can tap into a larger conversation happening nationwide. This positions you as a supportive, community-driven brand and helps attract loyal customers.
In-store ideas:
-
Share daily tips or facts about breastfeeding on your social media.
-
Use hashtags like #NationalBreastfeedingWeek and #BreastfeedingIreland.
-
Post photos of your decorated store or event to showcase your involvement.
Final Thoughts
National Breastfeeding Week is a chance for businesses to make a meaningful difference while also strengthening their connection to local families. Whether you’re a pharmacy, baby shop, café, or wellness space, small actions like a welcoming sign, a product display, or a supportive social post can have a big impact.
By celebrating breastfeeding, you’re not just growing your business – you’re building a more supportive community for parents and babies across Ireland.
If you are running any instore events, please get in touch with me for a collab.
