At Mama’s Boobie Box, we’re passionate about supporting and empowering breastfeeding mothers. That’s why we’re excited to shine a spotlight on Breastfeeding in Public Day this February 22nd—a day dedicated to normalising breastfeeding, breaking down societal barriers, and celebrating the strength of mothers everywhere.
Despite being a natural, healthy act, breastfeeding in public can still be met with judgment, awkward stares, or even outright criticism. For many mums, this creates unnecessary stress and anxiety when they simply want to nourish their child. Breastfeeding in Public Day is all about challenging these outdated attitudes and reinforcing the message that feeding your baby—anytime, anywhere—is your right.
Why Breastfeeding in Public Matters
Breastfeeding isn’t just a private act; it’s part of everyday life for countless mums around the world. When we normalise breastfeeding in public:
- We create inclusive spaces where mothers feel confident and supported.
- We promote healthier outcomes for both babies and mothers through extended breastfeeding.
- We break the stigma and educate others that breastfeeding is natural, not something to be hidden.
No mother should feel pressured to cover up, hide away, or avoid going out because she’s worried about feeding her baby in public.
Join Mama’s Boobie Box Social Media Campaign
To mark Breastfeeding in Public Day, Mama’s Boobie Box is launching a powerful social media campaign—and we want YOU to be part of it! Our goal is to flood social feeds with authentic, inspiring images and videos that show just how normal, beautiful, and diverse breastfeeding in public truly is.
Here’s how you can get involved:
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Take a Photo or Video: On February 22nd, snap a picture or record a short video of yourself breastfeeding in public. Whether you’re at a café, park, shopping centre, or anywhere you feel comfortable—it’s your moment to own.
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Share Your Story: In your post, share how you feel about breastfeeding in public. Was it easy, empowering, challenging, or nerve-wracking? Your honesty will resonate with other mums and help normalize the conversation.
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Use the Hashtags: Tag your posts with #NormaliseBreastfeeding, #BreastfeedingInPublicDay, and @MamasBoobieBox so we can find and feature your stories on our social channels.
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Encourage Others: Tag your fellow mums and encourage them to join in. The more voices we have, the louder our message becomes.
Let’s Change the Narrative Together
Breastfeeding in public shouldn’t be an act of bravery—it should be an everyday norm. By sharing our stories, photos, and experiences, we’re not just celebrating our own journeys; we’re paving the way for future generations of mothers to breastfeed freely, confidently, and without fear of judgment.
This February 22nd, let’s stand together. Let’s normalize. Let’s support. Let’s empower.
Follow us on Instagram & Facebook and be part of the movement with Mama’s Boobie Box.
Shop our Breastfeeding in Public Essentials between Feb 21st and Feb 23rd to get a 10% discount:
